Understanding it helps us to define what type of story we want to develop.
In-depth research allows us to approach visual problems in fresh and creative ways.
Leveraging insights enables us to position the brand story in a way that resolves its customers’ need – so customers know they are consuming products from a company that cares too!
Selecting the right medium helps us to ensure the story is relevant to particular audience which can lead to further actions we want them to do.
Approaching multi-channels to ensure we reach multiple touch points including amplification across social, owned properties, paid and traditional media.